Lead - in sales marketing it is generally clear what is meant by this - a potential valuable customer. But lead is also the word for the element. Natural Language Processing solutions can help to ensure that leads do not literally lie on the shelves like lead.
"Who ya gonna call? Ghostbusters!" Since irrelevant data sets are a real nightmare for sales campaigns for a number of reasons, we come to the rescue with our Company Activity Check and catch them. Here's an example: