If data is the new oil, then information is the new gold. And it is often hidden in contracts, emails, annual reports or free text notes in CRM and ERP. To get at this gold, it takes a lot of extra effort for employees. Unnecessarily.

The first three parts of this series were about the big picture. In this part I would like to introduce you to the technical aspects. Because although they are predominantly technical topics, they are closely linked to economic factors.

Lead - in sales marketing it is generally clear what is meant by this - a potential valuable customer. But lead is also the word for the element. Natural Language Processing solutions can help to ensure that leads do not literally lie on the shelves like lead.

Artificial intelligence solutions do not require radical upheaval or realignment.

Yes, "The Hitchhiker's Guide to the Galaxy" is fun, it is fiction in the truest sense of the word. And this naturally raises the question of what it has to do here on the blog? For two reasons: Today is International Towel Day. That would actually be enough. But Douglas Adams, the author, had been working intensively on artificial intelligence. And thus also me...

Artificial intelligence is often referred to as the supreme discipline of digital transformation. And rightly so. Because AI is only really picking up speed, it is becoming more and more mainstream in the sense of predictive models. And NLP, Natural Language Processing, is the booster.

"Who ya gonna call? Ghostbusters!" Since irrelevant data sets are a real nightmare for sales campaigns for a number of reasons, we come to the rescue with our Company Activity Check and catch them. Here's an example:

Forecasts for and statements about the future are such a thing ... Exciting, interesting and also sometimes exhilarating. According to the theory and model of Nikolai Kondratyev, we are in for tough years and decades economically and socially. We don't quite go along with that. Nevertheless, it is worth taking a quick look. Maybe the man is right after all?